Introduction to campaigns

There are three reports available for a camapign.

1. Campaign Highlights is an overview of the whole campaign.
2. Ads & Widgets is a report about the success of the creative.
3. The Site Report covers how well media performed in the campaign.

For an in depth description of the respective reports read more about Rich ratings. The dictionary of terms also covers what different boxes mean, and how values are measured.

Structure of the reports

The reports have three main areas in common.

1. A graph showing relevant development for the report.
2. Boxes showing campaign totals for specific metrics.
3. A list with in depth information about elements.

The graph

The boxes

For every report a set of boxes, relevant for the report, are shown. Read more about the specifics of Rich ratings, or read more about other metrics in the dictionary.

The list

Campaign highlights

In the Campaign Highlights the list will show three significant nuggets in the campaign. These are combinations of creative and media that have a high Impact. 

Ads & Widgets

The list contains visual samples of ads. Below are each ad formats individual metrics. To get a more comprehensive listing press the list button on the top right of the list area.

Each ad can be drilled down for further information by pressing the ad name.

The Site Report

The list of sites contain visual samples of the sites in thumbnail format. Below are boxes with the sites specific metrics. To get a more comprehensive list press the list button on the top right of the list.

Each site can be drilled down for further info by pressing the site name.

Read more

Go here to understand Rich ratings and how we regard metrics.

Go here to get an in depth description of terms used in the application.