Premium reports

In celebration of our new Rich release, we wanted to share the new premium reports with you. We hope you enjoy them!

As the name implies, we’re eventually going to charge for the these reports. But for now we’re more interested in your feedback, which is why you will get them for free for a limited time.

Reach & Frequency

As we all know, repetition is key to advertising. Studies show that the optimal number of times any viewer should be exposed in most campaigns is between three and seven. We wanted this information to be accessible and comprehensible.

With the Reach & Frequency report, you’ll know your daily unique person reach (not exposures, but actual unique browsers), your frequency distribution (how many saw an ad X times), as well as the actual reach, engagement and click thru ratio of different ad exposure frequencies.

Placements & Visibility

When it comes to placement and visibility we’ve seen it all. In a perfect world, every exposure bought would generate an impression. Unfortunately, the world is less than perfect. Commonly even the best sites may have a visibility as low as 70%. We think you need to know what sites work well for you, when it comes to actual visibility. We also think you want to know which placements that work, and when they don’t we think you’d like to know why not.

Formats

Time and time again, the creative is proven to be the single most driving factor for the success of a campaign.

Even within a great campaign, the different creative formats aren’t created equally. In the Formats report you’ll get an overview of how your formats performed. Commonly some of the best performing formats were not shown very often. If you would’ve known, we figure you might have adjusted your media plan accordingly. Now you can.

Timing

What if people are more likely to engage in your campaign in the evening? Can you leverage that?

In the timing report we highlight how the creative efficiency was distributed as people went through their daily routines. Commonly you audience is two to three times more likely to click through to a campaign site in the evening, while half as likely to click through during the night. So maybe you should approach those night owls a little differently?

Diagnostics

At Burt, we’re slightly (naw, who am I kidding? we’re completely!) more geeky than most of our customers. We think hard about all the raw data that builds up your Rich reports, so that you don’t have to. However, the Diagnostics report is there for the stat junkies out there! And if you really want to challenge us, please just contact us at contact@burtcorp.com and we’ll down and dirty with you.